Dignity
Brand Identity
Dignity is an award-winning social enterprise, on a mission to create period equity in Aotearoa since 2017. The time had come for them to refresh their brand which reflected the positive and bold changes they were achieving.
The vision for the rebrand was to create a timeless logo that was modern and inviting. The colours evoke a sense of hope and encouragement, creating a soft yet vibrant aesthetic. It was important to design an identity without losing the initial brand’s essence, this meant enhancing some of the existing colours, redrawing the iconic sun/moon symbol, and introducing bold colours and type to the brand kit. I wanted to include photography as one of the main visual events for Dignity as it elevates their presence whilst creating empowerment and visual representation.
